Award yourself a BA in Marketing!
DO YOU RUN (or plan to start) a small business? Or does your work involve sales and marketing? Then you may be interested in Business Acumen: Marketing, an interactive tutorial from Way Ahead.
Without doubt, good marketing is the single most important requirement for success in business. Business Acumen: Marketing reveals all the secrets, under the six main headings of market research, the marketing mix, advertising, public relations, selling skills, and the use of computers in marketing.
The information is presented in an attractive, easy-to-use graphical format. As well as in-depth learning modules, Business Acumen: Marketing includes:
- checklists
- interactive quizzes
- case studies
- examples
- glossaries
A special feature is the material provided with each topic. This consists of templates for advertisements, press releases, questionnaires, etc., ready for you to customise with your own details, then print out and use.
Business Acumen: Marketing contains over 120,000 words of text, as well as graphics, quizzes and more. In one user-friendly package, it provides all the information and material you need to become your very own marketing expert!
Business Acumen: Marketing will operate on any PC capable of running Windows 3.1, 3.11 or 95. The tutorial is supplied on three 3.5 inch disks. It costs just £69.99 plus £2.00 postage and packaging.
